{"id":1515,"date":"2024-02-21T10:10:13","date_gmt":"2024-02-21T09:10:13","guid":{"rendered":"https:\/\/esteocomunicafp.com\/esteocomunica23-24\/?p=1515"},"modified":"2024-02-21T10:10:37","modified_gmt":"2024-02-21T09:10:37","slug":"jose-antonio-ruiz-cantero","status":"publish","type":"post","link":"https:\/\/esteocomunicafp.com\/esteocomunica23-24\/jose-antonio-ruiz-cantero\/","title":{"rendered":"Jos\u00e9 Antonio Ru\u00edz Cantero"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"856\" height=\"423\" src=\"https:\/\/esteocomunicafp.com\/esteocomunica23-24\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-21-100949.png\" alt=\"\" class=\"wp-image-1521\" srcset=\"https:\/\/esteocomunicafp.com\/esteocomunica23-24\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-21-100949.png 856w, https:\/\/esteocomunicafp.com\/esteocomunica23-24\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-21-100949-300x148.png 300w, https:\/\/esteocomunicafp.com\/esteocomunica23-24\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-21-100949-768x380.png 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/><\/figure>\n\n\n\n<p>Durante varias veces en el curso hemos recibido la visita de Jos\u00e9 Antonio Ru\u00edz Cantero, con una amplia experiencia en el sector, Ru\u00edz Cantero abord\u00f3 temas de gran inter\u00e9s para el alumnado, como el SEO (Search Engine Optimization), el SEM (Search Engine Marketing), el uso de WordPress y PrestaShop.<\/p>\n\n\n\n<p>En cuanto al SEO, el ponente explic\u00f3 c\u00f3mo optimizar una p\u00e1gina web para que aparezca en los primeros resultados de los buscadores, como Google. Para ello, mencion\u00f3 la importancia de utilizar las palabras clave adecuadas, crear contenido de calidad y generar enlaces de calidad.<\/p>\n\n\n\n<p>Respecto al SEM, habl\u00f3 de las ventajas de invertir en publicidad online para aumentar la visibilidad de un negocio. En este sentido, mencion\u00f3 las diferentes plataformas de publicidad online disponibles, como Google Ads o Facebook Ads.<\/p>\n\n\n\n<p>En la segunda parte de la charla, el ponente se centr\u00f3 en las dos plataformas m\u00e1s populares para la creaci\u00f3n de sitios web: WordPress y PrestaShop.<\/p>\n\n\n\n<p>WordPress, por un lado, es una plataforma ideal para crear blogs y sitios web informativos. Es f\u00e1cil de usar y ofrece una gran variedad de plugins y temas para personalizar el dise\u00f1o y la funcionalidad del sitio web.<\/p>\n\n\n\n<p>PrestaShop, por otro lado, es una plataforma espec\u00edfica para la creaci\u00f3n de tiendas online.<strong> <\/strong>Ofrece una gran variedad de funcionalidades para gestionar productos, pedidos, pagos y env\u00edos.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante varias veces en el curso hemos recibido la visita de Jos\u00e9 Antonio Ru\u00edz Cantero, con una amplia experiencia en el sector, Ru\u00edz Cantero abord\u00f3 temas de gran inter\u00e9s para el alumnado, como el SEO (Search Engine Optimization), el SEM (Search Engine Marketing), el uso de WordPress y PrestaShop. En cuanto al SEO, el ponente [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1,15],"tags":[],"class_list":["post-1515","post","type-post","status-publish","format-standard","hentry","category-esteo-comunica","category-visitas-de-empresas-al-instituto"],"_links":{"self":[{"href":"https:\/\/esteocomunicafp.com\/esteocomunica23-24\/wp-json\/wp\/v2\/posts\/1515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esteocomunicafp.com\/esteocomunica23-24\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esteocomunicafp.com\/esteocomunica23-24\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esteocomunicafp.com\/esteocomunica23-24\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/esteocomunicafp.com\/esteocomunica23-24\/wp-json\/wp\/v2\/comments?post=1515"}],"version-history":[{"count":1,"href":"https:\/\/esteocomunicafp.com\/esteocomunica23-24\/wp-json\/wp\/v2\/posts\/1515\/revisions"}],"predecessor-version":[{"id":1522,"href":"https:\/\/esteocomunicafp.com\/esteocomunica23-24\/wp-json\/wp\/v2\/posts\/1515\/revisions\/1522"}],"wp:attachment":[{"href":"https:\/\/esteocomunicafp.com\/esteocomunica23-24\/wp-json\/wp\/v2\/media?parent=1515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esteocomunicafp.com\/esteocomunica23-24\/wp-json\/wp\/v2\/categories?post=1515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esteocomunicafp.com\/esteocomunica23-24\/wp-json\/wp\/v2\/tags?post=1515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}